This article is sponsored by Rush Cycle Frisco.
The fitness world, among many other industries, was greatly affected during the onset of the COVID-19 quarantine, with some boutique studios forced to close permanently and a number of major chains filing for bankruptcy.
Forced to close their doors, the closures required fitness and wellness studios to get creative and find new ways not only to generate revenue but to support their customers.
Rush Cycle in Frisco, known for its upbeat, energetic classroom environment and challenging spin classes, found a way to pivot.
They knew that most of their customers don’t own a stationary bicycle at home — and for most, spending the extra money to purchase one during quarantine wasn’t in the cards due to a tanking stock market or a loss of wages.
Rush decided to offer a digital cycling experience with the option to rent out one of their 38 cycling bikes. For the affordable cost of $149.00 for 30 days, customers could spin in the comfort of their own home. The fee included cycling shoes, weights, and access to online classes.
The opportunity was met with positive feedback and great demand – all 38 cycles were rented quickly and online classes were well utilized.
Staying in shape while sheltering in place – and continuing to enjoy their passion for spin class – was exactly what the Rush Cycle customers needed.
Getting Back to the Bike
Rush Cycle Frisco will swing their doors open wide on Saturday, June 27th and they can’t wait to welcome Frisco back into the saddle! As they shared online,
We’ve missed our Rush Cycle family and are looking forward to reuniting our community in that dark room we call home, where we get to ride together, grow stronger together, and cheer each other on like we do best.
Hold up! The days of booking last-minute sweat sessions are temporarily gone. There’s a “new normal” in the fitness industry due to social distancing requirements. Rush will have 15 bikes total (down from 40 bikes), set up 6 feet apart from each other. (Spinners won’t have to worry about someone coughing, sneezing, or sweating on them!)
Additionally, as outlined on their website, the following safety measures are in place:
- Each studio (including the counter, bathrooms, weights, benches, door handles, and so much more) will be fully cleaned with a high-grade cleaning solution before and between each ride.
- As we’re all in this together, Rush will ask riders to clean their bike as soon as their ride ends to minimize the spread of any germs at the earliest moment possible.
- To maintain the social distancing recommendations, they will space out bikes and limit class sizes.
- All riders will be asked to maintain social distancing while in line and inside the studio.
- All riders will wait outside the studio prior to class on individual markers placed on the ground. If you need shoes the instructor will grab those for you and put them in an assigned cubby. Five minutes before class starts they will let riders into the studio.
- All riders will be screened prior to class through a touchless temperature scan and by answering a few quick questions. Additionally, our staff and instructors will also be monitoring their temperatures prior to each shift.
- All will be required to wear a mask while at the studio and we ask that you regularly wash your hands, and stay home if you’re feeling under the weather.
You’ll want to jump on pre-booking due to limited cycling times and availability. It’s recommended that you schedule your sessions out for several weeks or they’ll be gone.
Many local fitness studios are only allowing members who have an unlimited, monthly (unpaused) membership back into the studio. At Rush, everyone is welcome to book a class! You don’t have to be an exclusive member, the more the merrier!
Options for All
Got a bit comfy not having to brush your teeth or hair for quarantine workouts? I completely feel you! Or perhaps you’re still feeling cautious to be in close proximity to other patrons. Rush has taken note of their client’s attraction toward the convenience and flexibility of riding at home. Rush Cycle co-owner, Kevin Harrington, shared,
Our customers had such great success with cycling at home that we will continue to offer it moving forward! It’s proven to be a great tool to bridge the gap between in-studio and something like a peloton.
Tips for Getting Back Into the Saddle
Don’t be discouraged if you feel like you’ve taken a step back in your fitness level during this unprecedented time at home. (You’re not alone – we all have!) Go at your own pace, hydrate properly, and listen to your body. Most importantly, talk to your Rush Instructor before class about how best to ease back in.
Ready to pedal? Rush Cycle is ready to welcome you! And, consider bringing a friend because Rush will be offering some incredible deals this season! #RushFam