This article is sponsored by the Texas Legends.
The Texas Legends have been giving back to the North Texas area for over a decade. The entire franchise, from players to coaches to front office to dancers, all participate in over 150 community events each year.
If I’m homeschooling my daughters properly, that adds up to 200 billion events (give or take a few adjustments of commas and decimals points). The Texas Legends even offer to put a roof over someone’s head, food in people’s pantries, and a smile on people’s faces.
The Ceiling is the Roof
Texas Legends President and General Manager Malcolm Farmer explains, “Jeff Riss and Peak Roofing have been partners of ours for 10 years and talking to them leading into our 10th season, we wanted to do something that was truly unique and different.”
When it comes to public outreach, the Legends family has “unique and different” in spades. That’s one main reason why they were named the G-League’s 2018-2019 Franchise of the Year.
Farmer says, “We talked about the possibility of giving away a roof to somebody who couldn’t otherwise pay for it, couldn’t otherwise get a new roof, and could be sitting there with a real issue.”
What makes this giveaway even more special is that it’s not a random drawing or a raffle situation. The roof will go to someone in desperate need of a new roof on his or her home. When you think about what people are sacrificing right now, especially on the front lines, this is a very generous opportunity. Learn more about the giveaway on the Texas Legends’ website.
Food for Thoughtfulness
The Legends also recently announced a drive-up COVID-19 food drive in partnership with Kia as part of Kia’s “Accelerate the Good” program to benefit Frisco Family Services. It will begin Monday, April 27 and run through Friday, May 1.
Farmer explains, “Frisco Family Services assists our community year-round, but like other social service agencies, they’re kicked into high gear right now. They’re serving more people while working with a skeleton staff, so we just wanted to find a way to come alongside them and help ensure those going through a tough time are getting what they need.
Thankfully, Kia was willing to help take the wheel. Farmer continues, “I talked to Kia about these needs and they were immediately on board to help. Both of our organizations feel so fortunate right now so we want to take the opportunity to help any way we can.”
Visit the Legends’ website for more details on how you can help the Legends and Kia give Frisco Family Services an assist, and not just any assist. A half-court lob pass for an alley-oop windmill dunk kind of assist.
Sharing the Spotlight
The Legends don’t want all of the credit. Just like with Peak Roofing and Kia, the franchise is always looking for ways to direct the attention and assistance to others also doing what is possible to help out the city of Frisco as well as the surrounding cities. That’s why they started their Community Spotlight to give a standing ovation to others who are giving back to the area they love and serve.
Farmer graciously says, “We’re surrounded by stress and hardship, and we wanted to give people something to smile about to tell those stories of the good happening in the midst of it all.”
When you have a platform and an opportunity to focus on those doing good for others, then you take it. This is a new initiative but save this link to stay on your game with each member of the local area who is doing its part to help wherever and whenever needed. There will be more to come because there are more players who want to join a winning team.
Free Headlines Giveaway
The Texas Legends are not a party to this next giveaway. This is just yours truly offering up some minuscule assistance of my own. I had a few different working headlines for this article that I didn’t use, but I couldn’t bring myself to delete entirely. Feel free to use them whenever or however you see fit. They are as follows:
- The Texas Legends Know How to Raise the Roof (too 90s)
- Frisco’s G-League Team Provides Legendary (Gator)Aid (only works if you know the “G” in G-League is for Gatorade)
- The Texas Legends Slam Dunk for Samaritans (this one is just lazy)
- The Texas Legends Say, “There’s No “I” in “Community” (it would be funny unless someone honestly thought the Texas Legends couldn’t spell)
- A Texas Legends Twist on “Shelter” In Place (not terrible)
- How the Texas Legends say, “Top That, Oprah!” (perhaps too brazen)
- The Texas Legends Present: Food-ler on the Roof (I admit, it’s a stretch)
Legendary Philanthropy
I attended the very first Texas Legends home game as a season ticket holder, and I started covering the team for Lifestyle Frisco two years ago. If you’ve read my previous articles, you’ll know that in addition to being a huge Dallas Mavericks fan as well as a fan of basketball in general, my overall takeaway when I write about the Legends is that they’re a good organization that deserves your support and fandom.
These people care about the game, they care about the sport, but they also care about their fellow citizens. It’s not a sales pitch. Some of these players might be called up by a pro franchise or wind up in an overseas league two weeks later to advance their careers or one of the marketing or sales professionals might earn an opportunity to move to a job in the big leagues. That’s the goal here.
But they love this community. They embrace this community. They don’t have to. They want to. Is this a minor league for everyone involved? Sure. Never doubt their intentions, though. I’ve seen too much of how invested this franchise has become with Frisco and North Texas with their philanthropy and generosity over the decade they’ve been in my backyard, and this was way before a global pandemic.
They might not be putting on an on-court show for the public like they normally would to showcase the talent they jersey up each night. But they’re also not putting on a show when it comes to giving back. It’s not a gimmick. It’s been going on far too long to be anything other than sincere. The Texas Legends are a team worth embracing. Top that, Oprah. Yeah, I shouldn’t have gone there but oh well. Let’s go Legends!
