Give Chuck Greenberg a great deal of credit for this one. Ever since Greenberg, the former Managing Partner and CEO of the Texas Rangers, purchased the Frisco RoughRiders in 2014, he and his entire team at Dr Pepper Ballpark have raised the visibility of the Rangers’ Double-A affiliate in the Texas League.
Last season, the opening of the Choctaw Lazy River, a 174-foot man-made river just beyond the right-field fence, earned Greenberg and company considerable accolades for innovation with this cool-your-heels ballpark attraction. Officially christened by Mavericks sports icon Dirk Nowitzki last summer, the Choctaw Lazy River earned the RoughRiders various 2016 awards including the best ballpark improvement of $1 million+ from Ballpark Digest.
But this year, to the start of Frisco’s 15th season, the RoughRiders had another big announcement…
RoughRiders Red Ale Beer
Collaborating with a local brewer, Franconia, meet ‘Riders Red Ale!
McKinney-based Franconia Brewing Company is one of the more popular brewers based in the Metroplex and the RoughRiders have worked to put this beer in Frisco and Collin County Kroger stores.
RedRiders Red Ale, which is an Irish Red ale with a copper color that blends various malts and hops to create a great blend of a malty sweet flavor along with fruit aromas, had only previously been available on tap at Bull Moose Saloon inside Dr Pepper Ballpark.
We are very proud of this collaboration as we feel strong about our local community. What better way for a company to show their pride by partnering up with the RoughRiders,” said Dennis Wehrmann, Franconia owner and Brewmaster. “Coincidence or not but the color of the RoughRiders matches the color of the beer, so we celebrate the team and the beer from here.”
Not only does the color of this beer match one the RoughRiders’ primary color, but Franconia also will only sell this beer in Frisco, inside the Dr. Pepper Ballpark, at local bars and restaurants, as well as across Collin County, making this brew a truly local beverage.
When the opportunity arose to team up with a popular local brewer and to put a RoughRiders-branded beer in local stores arose, the organization knew it was a great opportunity they had to take full advantage of.
Taking RoughRiders Red Ale beyond the friendly confines of Dr Pepper Ballpark is an extremely exciting venture for us and our good friends at Franconia Brewing Company,” said RoughRiders Chief Operating Officer Scott Burchett. “We look forward to quenching thirsts around North Texas.”
RoughRiders Pale Ale hit stores right before the team’s Opening Day in early April, so you can look for it now at your local Kroger or also at your favorite local watering hole.