The Star in Frisco, with its Cowboys-branded experiences everywhere you turn, aspires to give fans a sense of engagement with the team. And, at least once a year, fans have a chance to get up close and personal with their favorite players, right here in Frisco.
The 2018 Training Camp at The Star, presented by American Airlines, kicked off with an Opening Ceremony on Monday, August 20. Fans enjoyed an array of Back To Football events across The Star campus, with activations throughout last week in the Ford Center, Tostitos Championship Plaza, and the Omni Frisco Hotel.
Tomorrow, “America’s Team” will hold the final (of five total) 2018 practice sessions open to the public, just on the heels of their first preseason game in Arlington yesterday.
It’s no secret that our local NFL team is known for its fan equity. In fact, a recent study suggests the Dallas Cowboys have the most loyal fans in the NFL.
It was two years ago that the team opened their World Headquarters in Frisco with a promise they would hold at least part of their preseason training camp there in the future. Jerry Jones Sr., Owner, President and General Manager of the Dallas Cowboys, says the vision was always about making the players and the Cowboys brand extremely accessible to fans.
And accessible they’ll be, tomorrow at The Star. (Early lunch break, anyone?) Outdoor activations begin at 9:00 am, the Ford Center opens at 10:00 am, and practice begins at 11:00 am. More information is available here.
LOOK INSIDE the 2018 Dallas Cowboys Open Practice Sessions at The Ford Center (photo slideshow, below).