Women of WORTH

Frisco welcomes a 25-year old women’s luxury apparel brand!  

With the rising of The Star, The Gate, Wade Park, and all the other developments in Frisco, clearly the “money” is moving in. And with that comes a demand for higher caliber, personalized luxury products and services.

Enter Worth New York…

Worth New York offers one-of-a-kind, personal shopping experiences for women’s clothing. Through an unparalleled network, Worth is an entrepreneurial company at its core. Empowering women with an opportunity to be their own boss, stylists carefully curate a wardrobe to fit your tastes, your figure, and your lifestyle for a relationship that only gets better, season after season.

Introducing the FIRST Frisco Agency lead: Laura Crouch

Laura Crouch believes that clothes have power and women can make a statement without saying a word. Fashion trends come and go, but Style is about making something uniquely your own. Dedicated to the Frisco market, Laura will help you create a comprehensive wardrobe that functions with your taste and lifestyle.

Laura Crouch

Rising above regular retail, and operating out of the stylist’s home, Worth has reinvented personal shopping for a luxury experience unlike any other brand. While some successful consultants cite the opportunity for business women executives to enjoy “girlfriend time,” the Worth business model is based on one-on-one relationships, personalized attention, and selection.

Wendi McGowan-Ellis and Laura Crouch

Designed in New York from the same luxe fabrics as the most coveted designer labels, Worth New York clothing is unparalleled in the industry. Their quality rivals that of the most storied fashion houses. It’s luxury you see and feel, and the Worth New York collection is classic with a twist, pairing luxe traditional fabrics with modern silhouettes. Laura says…

I love color palettes and pieces that stand the test of time… To be on trend but never trendy. The detailing on our Worth garments separates the ordinary from the extraordinary and that’s what I look for. It’s not about having a lot of clothes. It’s about having the perfect pieces no matter what the occasion requires. I’m delivering personalized luxury at its finest.

My goal is to help you build a closet of choices that are versatile and timeless. Bringing out the best of your image and appearance, I’ll create outfits to match your evolving style and wardrobe needs.”

But I wanted to know, how did a New York-based company, with a strong sales presence already existing for years in Dallas and Southlake, come to focus on Frisco for its next phase of corporate growth?

Worth New York President, Kelly Collins

Worth is an entrepreneurial company, and we’re all about creating opportunities for women. Always with our eye out for business growth across the country, I’ve read about all the action and expansion in Frisco and realized that we weren’t touching everyone in the Dallas market.

We want to know the women in Frisco who are connected in their communities, those who are visible and well-known, and we know that many women in Frisco fit this profile. As a digital brand, we embrace our high-touch pedigree with high-tech accessibility to offer the ultimate relationship business to women.” ~ Kelly Collins, President of Worth New York

Busy, discerning executives and professional women are the ideal Worth woman. Creating looks that are uniquely curated for each woman’s fashion taste and style, Laura will present pieces that aren’t available through any online channels or brick-and-mortar boutiques.

Wendi McGowan-Ellis and Laura Crouch

In addition, Laura will be assisted in growing the Frisco market by Wendi McGowan-Ellis whose Wendistry line of hand-painted handbags and silk accessories was aching for a clothing brand partner. Wendi says,

I’ve admired and coveted the Worth New York brand since the mid-90’s when I first graduated college and began shopping for ‘grown up’ clothes. Now that I’m successfully producing and selling my hand-painted accessories, it makes sense for Wendistry and Worth to combine forces in Frisco and outfit local women in statement-making, luxurious outfits and accessories.”

Launching the line in Frisco

To launch the Worth brand in Frisco, Laura and Wendi will be hosting an open “Sip & See” where you can drop by for sips and light bites to view the entire Worth collection on Wednesday, March 1st, at 6:30pm in Laura’s home.

You must email to RSVP, learn the proper address, and secure your spot.

During the Sip & See, you’ll be able to schedule a private one-on-one shopping appointment with Laura in her home between March 1st~March 7th in Stonebriar Village, Frisco.

Laura looks forward to showing off this beautiful line of luxurious clothing and enhancing your wardrobe with Worth.