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This article is sponsored by Tumbleweed TexStyles.
Texas culture and Whataburger go together like, well, hamburgers and fries. Since Tumbleweed TexStyles is built on having a passion for Texana, it’s about time the two worlds of cool t-shirts and iconic, tasty burgers collide.
Last month, Father’s Day marked the soft launch of a collaboration between Tumbleweed TexStyles and Whataburger with the WhataDad shirt.
Tumbleweed TexStyles is an exciting new apparel partnership for us. We partnered with this brand because of their Texas heritage and innovative designs that we know will resonate with our fans. Our first t-shirt that launched in time for Father’s Day, the WhataDad Tee, truly exceeded our expectations, and we have now made this a stocked item year-round. We cannot wait for fans to see the rest of our collection!
— Whataburger Director of Retail Operations, Rachael Jones
The rest of that collection includes shirts like the Retro Stripes Tee, WhataSunset Tee, and the Gold Texas Flag Tee. Another design tells the story of River Days and Whataburger Nights, which summons memories of floating the river, fishing with friends, and those late-night burger stops to round out the day.
The WhataTexan design is another one of our favorites. Dare you to read it without the famous “What a burger!” cadence. This one comes in a Unisex Tee and a Ladies Tank version. And don’t forget Tumbleweed’s simple, yet punchy Heck Yeah design, now, of course, available with the Whataburger twist.
As the Whatastore says about their Orange and White Whataburger Texas Tee, the heathered orange tee is a great way to show your Texas pride and show that you are here for the W.
Tumbleweed TexStyles embodies that pride. A Frisco-based business started by two Texas teachers, Brian Wysong and Jeb Matulich, their goal is to pay homage to Texas history, culture, music, food, fun, and travel. Brian talks about how the Whataburger collaboration came about and how teamwork makes the dream work:
The most humbling part of the partnership is knowing that they reached out to us. This makes Jeb and I so very proud of the brand we have built and the outstanding work that our entire team has created to capture the attention of one of the most iconic Texas brands. It is truly an honor. Our entire design, production and fulfillment team worked very hard to make this opportunity a reality. A little piece of Frisco, TX will be seen in 713 corporate Whataburgers across Texas and the United States.
— Brian Wysong, President and Co-Owner, Tumbleweed TexStyles
Why Whataburger?
So, what’s so special about this Whataburger, you might ask? If you’re born and/or raised in Texas I doubt you’re asking, so we’ll assume you’ve moved to our great state and need a quick recap.
On Aug. 8, 1950, an adventurous and determined entrepreneur, Harmon Dobson, opened the world’s first Whataburger in Corpus Christi, Texas.
His simple goal was to serve a burger so big it took two hands to hold, and so good that with one bite customers would say, “What a burger!” He turned that little burger stand into a legend loved throughout Texas and the South.
Now there are 830 Whataburgers in 10 states spanning from Arizona to Florida, not to mention Whataburger’s Fancy Ketchup is famous. The iconic A-Frame restaurant was first seen in 1961 in Odessa, and the flying W logo came from a fan contest in 1973.
In 1982, you could get Whataburger 24/7, which is also when breakfast was added to the menu. On April 9, 2001, the 77th Texas Legislature officially recognized what Texans have known for more than 50 years: that Whataburger is a state treasure. During the declaration, Rep. Capelo said, “They deserve credit for capturing the hearts—and taste buds—of millions of Texans, including many in the House of Representatives.”
So, there you have it. Texas and Whataburger go hand in hand like a burger and fries. And, now, thanks to Frisco’s Tumbleweed TexStyles, you can proudly wear threads that celebrate it. Check out the full Whataburger Apparel collaboration now.
And next time you’re browsing at www.shoptwt.com, check out these other TWT collections:
Independence Day: 1776, Texas Chica Flag, Patriotic, Stars & Stripes
Plant Collection: Yellow Rose, Bluebonnet, Wildflower, Yucca Tea Towel, Hibiscus Dezavala Star, Tumbleweed Rivers
Teacher Collection: Teach Texas and Frisco Education Foundation shirts and prints
About Kelly Walker
Kelly Walker is our Director of Client Services, "Hustle & Pro" Podcast Show Host, and Contributing Writer. Kelly has lived in Frisco with her husband and two children since 2010. She's always called Texas home from growing up in Waco to college at Texas Tech University in Lubbock. With a background in marketing, advertising and publishing, Kelly has enjoyed working in media for more than 18 years. Kelly enjoys being active with her family and is an avid sports fan. You can usually find the Walker family at a RoughRiders, FC Dallas, or Texas Legends game.
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