Rockfish Seafood and Grill Opening in Frisco Fall 2015

Popular Seafood and Grill Continues to Expand With Newly Refreshed Ambiance and Menu

Rockfish Seafood & Grill will open its newest location featuring its new décor and menu items in Frisco next month.  After the immense success that Rockfish Seafood & Grill’s Lewisville location has seen since the unveiling of the concept’s new look and feel in 2014, the tenured brand plans on using its refreshed model to launch into future success.

Using the new tag line, “Our Fisherman, Your Fish,” Rockfish Seafood & Grill will continue to deliver seafood they are proud of in a welcoming environment where patrons of any age can enjoy dining.

The Frisco location will prompt customers to reminisce on their favorite ocean-side restaurant and bar by utilizing costal décor with hues of blue and a relaxed seaside vibe. Located conveniently off the Dallas North Tollway on the north west corner of Main Street, guests will be in close proximity to Toyota Stadium, the Dallas Cowboys headquarters, The Star development , and old downtown Frisco.

Here’s what some guests in our neighboring cities had to say:

“Rockfish is one of the few chain seafood restaurants that have great options.

Rockfish has chef-inspired dishes that are done very artfully and with attention to detail.

Probably one of the best value-for-the-money restaurants in seafood. 

They’re always willing to go the extra mile to make our dining experience enjoyable. 

Our favorite hangout.  All the staff is friendly, and the food is great.  They always have new and different specials to try.”

The restaurants are comfortable and relaxed. Whether surrounded by the pine of a mountain fly-fishing lodge, the sleek look reminiscent of a mahogany and chrome trimmed speedboat, or the warm coastal hues of a favorite seaside fish joint, guests are enthusiastic about our open kitchens, distinctive menu, creative chefs, and knowledgeable wait staff.

The range of menu choices is what keeps diners coming back for more. Favorites like the  generous Shrimp Basket, Fish Tacos, Ahi Tower, Seasonal Wild Copper River Alaskan Salmon, Rock-a-Rita margarita, 18 oz. ice-cold schooners, and award-winning Mexican Shrimp Cocktail are just a few of the reasons why.

Building on the success of their updated menu, the restaurant will continue to serve fresh fish and grilled favorites. No matter the customer’s culinary preference, they will be able to find something they’ll enjoy eating on the menu. Classics such as the Ahi Tuna Nachos, Volcano Shrimp, Shrimp and Grits, and the Redfish St. Charles will continue to tempt guests, and additions such as the Ribeye Steak and BBQ Ribs and Shrimp will satisfy all palates.

“In 2014 our strong, loyal fan base allowed us to take our brand in a new direction. After experiencing an overwhelming positive response from our patrons, we’re ready to share our refreshed brand with a wider audience,” says Rockfish CEO and President, Tommy Lee.

“It’s an exciting time to be a new business in Frisco because of its flourishing market and community centered around family life, creating a vibrant and welcoming atmosphere for Rockfish.   We want our guests to experiment with all we have to offer so we give them a variety of choices; from how their selection is prepared to a rotating medley of specials posted daily on chalkboards.  We look forward to sharing our fresh seafood and grilled favorites with the Frisco community.”

The concept, which was founded in 1998, will continue to undergo transformation throughout the next few years, with the Lewisville and new Frisco location as representations of the new direction. The concept will be more accessible, contemporary and approachable.

Sunday 11AM – 10PM
Monday  11AM – 10PM
Tuesday 11AM – 10PM
Wednesday 11AM – 10PM
Thursday 11AM – 10PM
Friday 11AM – midnight
Saturday 11AM – midnight

Northwest corner of Main Street and Dallas North Tollway
9179 Dallas Pkwy, Suite 180  Frisco, TX  75033