9 Cowboys Way
Frisco TX 75034
Conference USA returns to Frisco, Texas with its premier basketball event at Ford Center at The Star. The 2023 C-USA Basketball Championships presented by TotalCare take place March 8-11, featuring 22 men’s and women’s basketball teams playing 20 games with C-USA titles and NCAA automatic bids on the line.
C-USA Fan Fest presented by InTouch Credit Union – While basketball games are going on inside Ford Center at The Star, the Tostitos Championship Plaza right out front will offer a free Fan Fest with fun for all ages. Come enjoy basketball courts with games and prizes, sponsor tents with giveaways, the Hop & Sting Beer Garden and the Hop & Sting Main Stage with bands performing each day from 5 – 7 p.m.