Entertainment District GRAND OPENING WEEKEND at The Star

On Thursday, March 29th, at 11am, The Star in Frisco will host a weekend celebration for the “Grand Opening of the Entertainment District” including live entertainment, special appearances, dining and shopping specials and notable prizes for the public. Members of the Jones family and Mayor of Frisco, Jeff Cheney, will host a ribbon cutting media event for the Entertainment District.

Throughout the entire weekend, Winning Drive, Star Boulevard, and Cowboys Way will be closed off to cars, creating a family-friendly environment that is fun for all ages.

A special concert featuring country artist Pat Green will kick off the evening festivities on March 29 (updates to follow) with other events throughout the weekend from March 29th – April 1st, including a free Dallas Cowboys football academy, Frisco ISD student specials, a Saturday Easter service from Prestonwood Baptist Church, performances by the Dallas Cowboys Cheerleaders and Dallas Cowboys Rhythm and Blue, and special promotions provided by participating retailers.

Each day, participating retailers will offer promotions and prizes with the opportunity for attendees to win a grand prize – a luxury suite experience for them and their guests during a Dallas Cowboys preseason game.

Events and activities scheduled throughout the weekend include restaurant specials, live Dallas Cowboys podcasts (“These Boots Are Made For Talkin’, The Break, Talkin’ Cowboys and The Draft Show) and TV show (The Blitz: The Dallas Cowboys Report), special appearances by Rowdy and the Easter Bunny, live entertainment and music, an Easter Egg Hunt, and more.

Mayor Jeff Cheney says…

We’re thrilled to be taking the next step in connecting Frisco and its citizens to the heart of our new Dallas Cowboys economy. The Star campus represents premier destination dining, great patios, open spaces, and walkability to all venues bringing unique live, work, and play venues to fruition in Frisco.”

Featured throughout the Grand Opening weekend:





Coming Soon:


Thursday, March 29, 2018

11 a.m. Press Event

11 a.m. Lunch Specials

11 a.m. – 3 p.m. Dallas Cowboys podcasts (These Boots Are Made For Talkin’, The Break, Talkin’ Cowboys and The Draft Show) and TV show (The Blitz: The Dallas Cowboys Report)

3 p.m.  Retail Activations

6 p.m. Rowdy Appearance

6 p.m. Live DJ

6 p.m. DCC Performance

7:30 p.m. Pat Green concert

9 p.m. – 11 p.m. Live DJ

Friday, March 30, 2018

11 a.m. Lunch Specials

12 p.m. – 4p.m. Free Dallas Cowboys Football Academy (NOTE: preregistration is required, so register here)

3 p.m. Retail Activations

5 p.m. Rowdy Appearance

6 p.m. Live DJ

6:30 p.m. Dallas Cowboys Rookie Squad

6:45 p.m. Dallas Cowboys Rhythm and Blue

7:00 p.m. Live Music by Jordan Kahn Orchestra

9 p.m. – 11 p.m. DJ

Saturday, March 31, 2018

11 a.m. Easter Egg Hunt

11 a.m. Easter Bunny and Rowdy Retail Visits

11 a.m. Brunch Specials

2:00 p.m. Dallas Cowboys Rhythm and Blue Performance

2:30 p.m. Dallas Cowboys Drumline Performance

3 p.m. Dallas Cowboys Rookie Squad Performance

4 p.m. Next Step Dance Performance

5 p.m. Prestonwood Baptist Church Easter Service

7 p.m. Live Music by Georgia Bridgewater Orchestra

9 p.m. – 11 p.m. Live DJ

Sunday, April 1, 2018

10 a.m. Easter Brunch Specials

10 a.m. Retail Activations

The Star is the 91-acre campus that hosts the World Headquarters of the Dallas Cowboys in Frisco, Texas. In addition to playing home to the corporate offices and practice facility, The Star features Ford Center – a state-of-the-art, 510,000 square-foot indoor facility that houses a football stadium and hosts a variety of events; an entertainment district lined with restaurants and shops; the Omni Frisco Hotel, a 16-floor, 300-room luxury hotel; Baylor Scott & White Sports Therapy & Research at The Star, a 300,000 square-foot center of excellence for sports medicine set to open in 2018; Cowboys Fit, a 60,000 square-foot gym developed in partnership with leading fitness developer, Mark Mastrov; Cowboys Club, a members-only club where the country club meets the NFL and more. The campus offers an experience for fans worldwide to look inside the entire operation of the Dallas Cowboys.