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Press Releases

Dallas-Based Fashion Start Up Opens Style Lounge Catering to Frisco

February 10, 2014 by Wendi McGowan-Ellis
front door fashion1
front door fashion1

front-door-fashionUPDATE:

Dallas Based Personal Styling & Delivery Service Celebrates Two Year Anniversary, Expansion in Dallas Design District, & the Human Factor

Front Door Fashion (FDF), a personal and gratis styling service which delivers custom created looks, via mailed box or in-studio, to fashion-seeking and time starved women across the United States, is celebrating their two year anniversary on Thursday, August 13th, and YOU are invited!

A celebration of Front Door Fashion’s two year anniversary and the stylists that have propelled and differentiated the service’s success within a competitive fashion box delivery market. The two year event also celebrates the evolution of the chic Design District studio which now features style lounges by Trina Turk and DL1961.

Front Door Fashion Two Year Anniversary Event will include:

  • Fall trend commentary by the FDF Stylists
  • A Denim Fit Clinic by DL1961
  • A Try & Buy by Trina Turk featuring the Fall 2015 collection and a unique giveaway
  • A Fashionable Announcement by Young Texans Against Cancer (YTAC)
  • Bites by In the Sack
  • Cocktails by Stoli
  • Entertainment by DJ Kwasar

 

Founders Nina Lowe and Andrea Campbell distinguish FDF from the multiplying box delivery services through a simple factor—humans.

Opposed to capitalizing on computer algorithms and non-tangible inventory, FDF has committed to the human element which has equated to long term client relationships and satisfaction.  FDF marries their clients with live experienced stylists.

The skilled FDF stylist hand-selects fully styled designer looks from the aisles of their Design District inventory incorporating textile texture and color hues with the clients’ skin tone, hair color, comfort zones, and style goals. The meticulously chosen outfits are then shipped to the client or presented in one of the Dallas Design District style lounges at no styling or shipping cost.

So, RSVP today to attend this exciting soiree!

____________________________________________________________________________________

Launched in spring 2013, Dallas-based Front Door Fashion (FDF) has made the dream of having a professional fashion stylist, plus coveted name-brand fashions, convenient and accessible to ladies across the Metroplex and the U.S., and we just know this is right up the busy Frisco lady’s alley.

Women have clamored to complete the company’s online style profile which inquires about sizing, body type, favorite features, preferred colors, desired looks, etc. The profile is reviewed by a professional stylist who calls the client to ensure accurate translation – all at NO COST.

The client can order a box of clothes at this point or at any other time. About two weeks after an order is submitted, the FDF client receives the anticipated FDF box on their doorstep including three to six custom styled looks complete with accessories and fashion tips – all produced by their very own stylist.

front door fashion on foxClients try on each ensemble in the comfort and privacy of their homes. Pieces that don’t work can be returned easily with the provided packing and free return shipping label; a charge is made to the client only for the pieces that are kept. FDF tracks purchases and returns to ensure future deliveries are fine tuned to client’s taste and budget.

The personal and professional styling services are complimentary to the FDF client and the ease of access to sought-after brands does not come with a premium price. There are no minimum order requirements, no membership fees, and shipping is complimentary. Clients can order boxes at their own pace or set up routine deliveries.

With the doors of their new chic Design District style lounge and studio open, the FDF founders, Nina Lowe and Andrea Isom, now offer their clients a complimentary one-on-one styling session with a professional stylist. This in-studio consultation offers a forum for the stylist to truly engage the client who prefers a more intimate styling setting all with a glass of champagne in hand.

front door fashion examplesFor Valentine’s Day and beyond, FDF makes it easy for men and women to buy for the females on their list. FDF offers a sleek black gift card, with a minimum $250 value, that grants a dream for most women: a one-on-one in the FDF style lounge with a professional stylist who will present custom-styled, coveted name-brand clothes and accessories laid out for them. This gift saves the giver and recipient the time, hassle and blunders of shopping. Those interested can email knock (at) frontdoorfashion (dot) com or visit their gifting web site. 

Before creating Front Door Fashion, co-founders Isom and Lowe were friends who had busy professions with no time to shop, much less style themselves with confidence. Their drive to solve their own problem evolved into a company that could help more than themselves. The rapid demand for their service prompted both ladies to leave their secure corporate careers, and Front Door Fashion launched in March 2013.

Now Nina and Andrea’s pursuits help the woman who doesn’t have time to shop, who doesn’t like to shop, and/or the women who needs expert help to define and master their personal style. The company has proven to be a relief for the new Frisco mom who has no time to hit the boutiques, much less flip through fashion magazines; the  lawyer billing extreme hours; the doctor who only shops for scrubs; and the traveling saleswoman.

All of these women, plus more, applaud when they are welcomed home by a box of professionally-styled clothes on their doorstep. Isom shares “Current and customized fashion is an option now for the woman with career and family demands.” And, Lowe adds, “Confidence is the most powerful accessory a person can have, and it’s something that everyone deserves.”

About Front Door Fashion (FDF):  Front Door Fashion is an innovative lifestyle company which makes a professional stylist and coveted name brand clothing accessible and convenient for women across the United States. The March 2013 start up was founded by Andrea Isom and Nina Lowe who had a need for this service due to their lack of time and energy to shop and style themselves. The service offers a virtual style profile quiz which their clients complete before analysis by an esteemed FDF stylist, all at no cost. And a complimentary in-house styling consultation is available at the Dallas Design District location for clients who desire a more intimate setting. The stylist composes three to six professionally styled ensembles including accessories and writes a personal note and style guide for the recipient. The FDF box is then shipped free of charge to the client’s doorstep within two weeks. Clients try on the ensembles at home, keep what they want and return the remaining pieces with the provided packing and free shipping label; charges are made for the pieces not returned. Front Door Fashion,  knock (at) frontdoorfashion (dot) com; 2251 Vantage, Suite 400, Dallas, Texas, 75207.

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About Wendi McGowan-Ellis

With over 20 years intra- and entrepreneurial experience, Wendi is the Co-Founder and CEO at Lifestyle Frisco. A Frisco-focused Digital Diva, Public Speaker, Champagne Snob, Shopaholic, Author, Aesthete, and Decoratif.

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