• Skip to main content
  • Skip to after header navigation
  • Skip to site footer
cropped lifestyle frisco logo white transparent small

lifestylefrisco.com

Never miss a thing in Frisco TX!

General

  • Home
  • Advertise
  • About
  • Contact

Categories

  • Subscribe for Free
  • Frisco Event Calendar
  • Newsletter
  • Entertainment
  • Restaurants
  • Homes
  • Videos
  • Frisco Podcast

Newsletter

  • Subscribe for Free
  • Frisco Event Calendar
  • Newsletter
  • Entertainment
  • Restaurants
  • Homes
  • Videos
  • Frisco Podcast
Sports

College Basketball Bounces Back to Frisco with Conference USA Action

February 11, 2020 by Kelly Walker
ConferenceUSA Hoops at the star 3
The Conference USA basketball tournament semifinals, Friday, March 15, 2019, in Frisco, Texas. (CUSA Photo/Roger Steinman)

Much like the City of Frisco, Conference USA continues to push boundaries to become a brand of innovation. Last year’s C-USA Championship tournament held in Frisco was such a success they’re coming back for more.

This March 11-14, 2020, talent and community involvement will be showcased at the 2020 Air Force Reserve Conference USA Men’s and Women’s Basketball Championships presented by Baylor Scott & White Sports Performance Center at The Star.

This means the road to the Final Four actually comes through Frisco. The teams who cut down the nets at The Ford Center on March 14 get an automatic bid to the NCAA Tournament. You may be wondering…

Who’s playing in the C-USA Tournament?

Conference USA brings 12 Men’s and 12 Women’s Division I College teams to compete. Four Texas Teams are in the mix, including our own University of North Texas, Rice University, University of Texas at El Paso, and the University of Texas at San Antonio.

ConferenceUSA Hoops at the star 2
CUSA Photo/Roger Steinman

The unique layout of the venue alone is intriguing enough to go check out a session. The Ford Center at The Star is a football field first and foremost, but it’s an adaptive chameleon as we know from seeing concert stages and boxing rings fill the space.

There will be two basketball courts installed at The Star for Conference USA’s Men and Women athletes to play 22 games over the 4-day tournament.

I repeat – that’s 22 games over the course of a Wednesday, Thursday, Friday, and, of course, culminating in crowning a 2020 champion after the finals on Saturday.

Clearly, it’s significant to business owners and residents to have the privilege of hosting Conference USA again in 2020. Judy MacLeod, Conference USA Commissioner, said,

As one of the most sport-centric cities in the country, Frisco provides the perfect venue to propel the C-USA brand toward unprecedented heights. We endeavor to create a lasting impact on the community and invite fans and supporters to enjoy all that Frisco and the DFW area have to offer.

Bracket Rundown and Free Fan Fest

Tickets are available for each of the six sessions listed below. First Round of the brackets starts Wednesday, March 11 with the Women tipping off at 11:00 am and Men’s games starting at 6:00 pm.

ConferenceUSA Hoops at the star 1The Quarterfinals Round is Thursday, March 12 repeating the same schedule as the day prior. Friday is the Semifinals, starting with the Men at 1:00 and 3:30 pm then the Women at 6:00 and 8:30 pm. It all leads up to the Saturday, March 14 Championship games at 4:30 and 7:30 pm.

Teams taking the W get the bid to the NCAA tournament, so we’ll definitely be there to see who’s going to the dance.

Do you want to have a seat for ALL the basketball action? Grab an All-Session Ticket so you don’t miss a shot. Single-session tickets are available, as well, to allow you to choose a specific day or game grouping to fit your schedule.

You can get in on the fun of the Air Force Reserve C-USA Championships during Fan Fest. It’s free and it spans all four days of the tournament (March 11-14).

Fan Fest is held on the Tostitos Championship Plaza at the Ford Center at The Star. Activities are family and all-ages-friendly and include games, interactives, live music, meet and greets, team rallies, as well as community activity themes each day.

CUSA basketball Frisco TX

Providing a Premier Experience

The league’s primary focus for its premier basketball event continues to be providing its student-athletes with a memorable, unique and first-class experience. The partnership with the Air Force Reserve represents an outstanding opportunity for the league to provide exposure and appreciation for an organization that protects our country’s freedom while honoring the league’s teams and student-athletes.

The Air Force Reserve resources provide student-athletes help with college tuition assistance, student loan payback and part-time jobs which allow Reserve Citizen Airmen to advance their civilian careers or continue their educations while serving close to home.

Baylor Scott & White Medical Center is not only the presenting sponsor of the Conference USA Championships but happens to have a premier facility practically on-site. Baylor Scott and White Sports Performance Center at The Star works with athletes at any age, at any level and focuses on injury prevention, research, and wellness.

Visit ConferenceUSA.com/HoopsAtTheStar to print brackets, learn more about Fan Fest, and to connect with Conference USA on social media.

For Tickets click here: Use Code FRISCO5 for $5.00 off any single session ticket.

You May Also Like…

FCD Vs Seattle Sounders 11/04/23 Toyota Stadium wide shots

FC Dallas to Celebrate ’90s Night and Dallas Burn Legends on July 19 at Toyota Stadium

Dad and son

Father’s Day in Frisco: Where Dads Rule the Day 

Shiner FC Dallas

FC Dallas and Shiner Beer Unveil Exclusive Matchday Version of Shiner ¡ÓRALE!

fc dallas

FC Dallas Ignites 2025 Home Schedule With Electric Home Opener Presented by UT Southwestern Medical Center

About Kelly Walker

Kelly Walker is the host of the “Hustle & Pro” Podcast Show Host, and Contributing Writer to Lifestyle Frisco.

Kelly has lived in Frisco with her husband and two children since 2010. She’s always called Texas home from growing up in Waco to college at Texas Tech University in Lubbock.

With a background in marketing, advertising and publishing, Kelly has enjoyed working in media for more than 18 years.

Kelly enjoys being active with her family and is an avid sports fan. You can usually find the Walker family at a RoughRiders, FC Dallas, or Texas Legends game.

Lifestyle Frisco

Your one source for what to do, where to go, and who to know in Frisco, Texas.

  • Instagram
  • Twitter
  • YouTube
  • Facebook

Categories

  • Calendar
  • GiveForFrisco
  • Entertainment
  • Restaurants
  • Video
  • Frisco Podcast
  • Advertise
  • About
  • Contact

Newsletter

No spam, ever.

Copyright © 2026 · The Friso Lifestyle, LLC· All Rights Reserved