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Press Releases

Behringer and PegasusAblon Announce Development of Luxury Multifamily Community in Frisco

August 21, 2014 by Wendi McGowan-Ellis
Frisco Square
Image courtesy Suad Bejtovic Photography

Construction of The Ablon at Frisco Square Begins this Month

Behringer and PegasusAblon announce that they have formed a joint venture to develop The Ablon at Frisco Square.  The luxury 275-unit multifamily community will be located in the heart of Frisco Square, a mixed-use area north of Dallas where people of all ages find opportunities to work, live, shop, dine, and be entertained.  The Ablon at Frisco Square will be developed by PegasusAblon, the joint venture’s general partner.  It is expected to be ready for first occupancy in the fourth quarter in 2015.

“We welcome the opportunity to work in with Behringer to develop The Ablon at Frisco Square,” said Michael Ablon, principal of PegasusAblon.  “Growth in the technology and healthcare sectors, as well as the continued expansion of entertainment venues and other amenities, are attracting new residents to Frisco.  With this development, we are focusing once again on creating a luxurious community that caters to the lifestyles of affluent young professionals.”

Residents of The Ablon at Frisco Square will have access to high-end amenities including an elegant clubhouse featuring a kitchen, fireplace, and television; a resort-style, bi-level pool surrounded by poolside cabanas, and an outdoor kitchen; and a 24-hour fitness center with state-of-the-art cardio equipment.  All apartments will be designed for maximum efficiency and feature granite countertops, hardwood flooring, stainless steel appliances, and PegasusAblon’s trademark technology package including Wi-Fi and surround-sound speakers.

Like the higher floors, the first level of the property will be comprised of apartments.  However, the first level was designed with 14-foot ceilings characterizing an architectural style that will blend organically with neighboring mixed-use buildings.  An outdoor plaza will function as an extension of the public park in front of the neighboring Frisco City Hall, providing a seamless connection to the surrounding neighborhood.

“We are pleased to be working with PegasusAblon on a new multifamily community in this highly desirable area along the northern path of growth for Dallas,” said Michael O’Hanlon, CEO of Behringer’s opportunity platform.  “We are proud to be a significant investor in Frisco Square, which comprises key assets in the portfolio of Behringer Harvard Opportunity REIT I, Inc.  We believe further development at Frisco Square will stimulate economic growth for the City of Frisco while ultimately contributing to the upside potential of all of our holdings at Frisco Square.”

Behringer Harvard Opportunity REIT I, Inc. holds ownership interests at Frisco Square in five mixed-use buildings that comprise approximately 101,000 square feet of office space; 71,000 square feet of retail space; a 41,500 square-foot, 12-screen Cinemark Theatre; 114 multifamily units; and approximately 30 remaining acres of land for development.

Frisco Square is a 147-acre master-planned development expected to encompass up to 4.4 million square feet of office, retail, multifamily and municipal facilities.  Located at the intersection of the Dallas North Tollway and Main Street (FM 720), Frisco Square is home to amenities including restaurants and entertainment options; apartments and a medical center; and Toyota Stadium and Toyota Soccer Center, one of the top venues in the United States for both professional and amateur soccer, and the home stadium of FC Dallas.

 

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About Wendi McGowan-Ellis

With over 20 years intra- and entrepreneurial experience, Wendi is the Co-Founder and CEO at Lifestyle Frisco. A Frisco-focused Digital Diva, Public Speaker, Champagne Snob, Shopaholic, Author, Aesthete, and Decoratif.

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